Instagram Shopping: what it is and how to use it to buy on Instagram

A study from a university somewhere in the world surely reveals that we spend more time on Instagram than with our loved ones. And that’s true, but it doesn’t have to be a bad thing, especially when Instagram integrates a function that allows us to buy beautiful gifts for them and make those moments in company doubly enjoyable. Find out what Instagram Shopping is and how to use it to buy on Instagram.

What is Instagram Shopping?

Instagram Shopping is a tool that allows any seller to sell their products directly through Instagram. With this function, a buyer can see the price of each product in the publications, click and be redirected directly to a shopping cart within the platform where they can pay with credit cards, debit cards or other means of payment.

This tool simplifies much of the process of buying and selling products on Instagram and has been shown to increase the number of daily transactions on the platform. The product was launched in Spain in mid-2018 and its growth has been constant since then, further enhanced in times of confinement in which there has been a significant increase in online purchases.

How to buy on Instagram Shopping

Having an Instagram account and the updated app are the only requirements, and the procedure can be defined in the following steps:

1- You must click on any “buyable” image that appears in the feed or that you search for own account. These are easily distinguishable since they show a small icon with a shopping bag.

2- By clicking on them, pop-up windows will open with the detail of each product and its respective price. If you click on a product, a new page will open where you can see a larger image of it.

3- If on this new page, you click on the blue “Buy now” button, you will be redirected to the official website of the product where you can choose the means of payment and finally execute the transaction.

As you may have noticed, shopping with Instagram Shopping is a relatively simple process, which is further simplified when you choose to do it with virtual prepaid cards to shop online such as the one we offer at Bitsa. 

Our international prepaid card is ideal for online purchases since it is not linked to a bank account and that allows you to buy safely and quietly in any country, knowing that the limit is always the amount available on the card.